We were asked to think what EE could do in their stores for their Christmas campaign.
The campaign ended up live across in-store to website, social and out-of-home.
Following EE's playful tone of voice, we created a world of EE christmas helpers.
These helpers work every year to bring you the best deals and phone tech.
I worked alongside Bruno di Lucca and Nathan Crawford as well as with
3D artist Aaron Martinez.
I did the concept art. I designed different characters (inspired by EE's logo which is two yellow circles together) and profiles for each of them, giving them different jobs and functions.
These helped Aaron to model the characters later.
WINDOW DISPLAY
We created a series of OOH animated display to encourage people to get inside the store.
INSTORE ACTIVATION
We partnered with Poke to developed an in-store game using the Christmas world of the EE Helpers. People were invited to play an interactive game to catch gifts that could be later exchanged for discounts in the store.
