I was asked to design the Key visual for the Autumn campaign of Haagen-Dazs. We explored three different routes: the 70's and its autumn colours, layering and forest/nature. The one picked was layers and these are some exploration around it. I also designed different formats of the key visual for OOH, Window display and social. I used Reuben (Haagen-Dazs font) for the main headings. As the main idea is "Layering" as Autumn is the season in which we start layering up for the cold. I still wanted to give it a warm feel so I chose a warmer colour palette that reminds of Pumpkin, Autumn trees and apples.