Haagen-Dazs launches a new christmas cake every year.

This year we decided to make a collaboration with the famous Campana Brothers who designed the cake.

I was asked to think and explore a theme for this Christmas campaign.

Christmas is the season in which we go over the top.

If there is one time of the year to get the fancy ice-cream is Christmas.

The theme I came up was "Extraordinary Luxurious".