We pitched for Nokia and they asked me to came up with a visual look and feel for the creative route. This route was about "Better every day" and how young people or millennials do whatever they want to do with the resources they have.
It only uses three words that send a direct punchy message.
The campaign was targeted for Millennials and the brief was to make it appealing for the young costumers.
I chose to design modern, strong and clean visuals inspired by the Scandinavian heritage of Nokia.
First Exploration using an animated bar that animates in a similar way when you unlock your phone.
Exploration of type and colour, integrating the campaign line.
Final layout picked. Using the three bars for each word of the lock up "Better.every.day" to break the layourt,
