In my spare time I like to think about new ways to try to solve "real world problems" Living in London (which is over polluted) creative Nick Kugge and myself started thinking about this problem, We are currently pitching this idea to NGOs. - Each year an invisible threat kills over 9000 Londoners: air pollution. Children are the most vulnerable when facing this silent killer. While masks are not the answer to our air-pollution problems they remain the only active protection available.
But getting children to wear one of those clinical-looking mask is a problem in itself. So how can we get children to wear an air pollution mask?We show them how their role-models and all-time heroes have always been wearing a mask: superheroes. We create a range of air-pollution masks for children inspired from superheroes outfit, such as Spiderman, Black Panther, etc. And for the superheroes who don't wear a mask, like Superman or Wonder Woman, we show them wearing one - because when it comes to air pollution, we’re all humans.
To get children to understand the dangers of air pollution we create a 2D game where you play as a superhero flying through a polluted city. You have to dodge toxic clouds and catch the air-pollution masks - which serve as a shield - allowing your character to briefly go through the polluted clouds.
